"Il Buono che ti Incattivisce" (The Good that makes you bad) - Advertising campaign for Ritz, made while working for JWT Milan.
"Il Buono che ti Incattivisce" (O Bom que te deixa Malvado) - Campanha feita para Ritz, trabalhando pra JWT Milão. Explico mais sobre o projeto no meu Journal.
Mr. Bush. How long will you wait? The Kyoto Protocol is waiting for
your signature. Don't take too long to make this decision. Later may be
too late for all countries. All countries.
obs: foram penduradas faixas de verdade nos outdoors parabenizando os alunos que haviam passado no vestibular lembrando as tradicionais faixas feitas pelos familiares de alunos aprovados.
real banners were hung in the billboards congratulating the students that passed in the exames for university, in a reference to the traditionals banners made by the family of the students.